Pricing
The first step toward feeling like yourself again.
Initial Consultation
$250
What’s included:
A comprehensive review of your symptoms, medical history, lifestyle, and goals
Thoughtful discussion about your concerns and what you hope to achieve
Personalized treatment recommendations based on your individual needs
Guidance on whether lab work is needed
A clear plan for next steps
Honest guidance on whether a monthly membership makes sense for your needs
Lab work can be completed at your first visit, and treatment may begin that same day when appropriate.
Monthly Membership
The best results come from ongoing care, not one-time visits. ICONA memberships are designed to give you consistent access to your care team, routine lab monitoring, follow-up visits, treatment adjustments, prescription management, and additional support as your needs evolve, so your care can continue to be personalized over time.
ICONA Signature Membership for Women
$250 Initial Visit + $155/month
(6-month commitment, then month-to-month)
Women’s Hormone Health—Designed to Help You Feel Better in Every Stage
Membership Includes:
Personalized treatment plan
Tailored to your body, symptoms, lifestyle, and preferencesInitial lab and follow-up lab work
Convenient in-office labs make monitoring simpleTreatment plan adjustments
Ongoing refinement based on how you’re feeling, labs, and your goalsFollow-up visits as clinically indicated
Scheduled based on your individual needsPrescription and refill management
Refills and adjustments handled as neededWeight loss management included, if appropriate
GLP-1 prescription management integrated with your careAccess to your care team between visits
Ongoing support when you have questionsSick-call care for basic acute needs
Help for common illnesses when appropriateTravel medication prescriptions
Added support when preparing for a tripSavings on supplements
Member pricing on recommended products*Cost of medications not included.
$250 initial visit fee is due at the time of booking. Monthly membership begins on the day of your initial visit, with recurring charges processed on or around the same date each month. After the initial 6-month term, membership continues month-to-month until canceled. A 30-day notice is required for cancellation after the initial term.
ICONA Signature Membership for Men
$250 Initial Visit + $125/month
(6-month commitment, then month-to-month)
Men’s Hormone & Sexual Health—Built to Restore Energy, Strength, and Performance
Membership Includes:
Personalized treatment plan
Tailored to your body, symptoms, lifestyle, and preferencesInitial lab and follow-up lab work
Convenient in-office labs make monitoring simpleTreatment plan adjustments
Ongoing refinement based on how you’re feeling, labs, and your goalsFollow-up visits as clinically indicated
Scheduled based on your individual needsPrescription and refill management
Management of TRT and sexual wellness medicationsWeight loss management included, if appropriate
GLP-1 prescription management integrated with your careAccess to your care team between visits
Ongoing support when you have questionsRoutine urology care
Support for common men’s urologic needsSick-call care for basic acute needs
Help for common illnesses when appropriateTravel medication prescriptions
Added support when preparing for a tripSavings on supplements
Member pricing on recommended products*Cost of medications not included.
$250 initial visit fee is due at the time of booking. Monthly membership begins on the day of your initial visit, with recurring charges processed on or around the same date each month. After the initial 6-month term, membership continues month-to-month until canceled. A 30-day notice is required for cancellation after the initial term.
ICONA Weight Loss Membership
$250 Initial Visit + $95/month
(6-month commitment, then month-to-month)
Medically Guided Weight Loss for Real, Sustainable Results
Membership Includes:
Comprehensive initial consultation
Focused on your health history, weight goals, and metabolic healthInitial lab work included
To help guide a safe, personalized treatment planGLP-1 prescription management
Personalized dosing, titration, and adjustments as neededOngoing provider oversight
Monitoring your progress, response, and tolerance over timeSide effect management and support
Guidance to help you stay comfortable and on trackDirect access to your care team between visits
Support when questions or concerns come up*Cost of medications not included.
$250 initial visit fee is due at the time of booking. Monthly membership begins on the day of your initial visit, with recurring charges processed on or around the same date each month. After the initial 6-month term, membership continues month-to-month until canceled. A 30-day notice is required for cancellation after the initial term.
Pricing & Membership FAQs
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The initial visit fee is due at the time of booking.
For membership plans, your monthly membership begins on the day of your initial visit and renews automatically on or around the same date each month.
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Yes. Membership requires a 6-month commitment. After the initial 6 months, membership continues month-to-month until canceled.
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After the initial 6-month commitment, you may cancel your membership with 30 days notice by emailing welcome@iconahealth.com or calling 205-791-5210.
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Yes. All patients begin with an initial consultation. If you decide to move forward with treatment and ongoing care at ICONA, enrollment in a monthly membership is required.
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Appointments canceled with less than 24 hours notice will incur a $50 rebooking fee.
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Your membership includes the initial and follow-up lab work typically needed for your evaluation and ongoing treatment. If additional testing is recommended based on your symptoms, medical history, or treatment plan, additional charges may apply. Your provider will review any additional testing with you before it is ordered.
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No. Medications (including hormone therapy and GLP-1s) are not included and are filled through your pharmacy or our partner pharmacy. This allows for flexibility in treatment options and pharmacy selection.
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ICONA Health is a direct-pay practice and does not accept insurance. This allows us to provide longer visits, more personalized care, and direct access to your provider without the limitations of insurance-based models.
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Yes. Many patients use HSA or FSA funds for the initial visit and membership fees. We recommend checking with your specific plan for eligibility.
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At this time, we are not able to see Medicare patients due to current regulations. We anticipate this changing in the near future and will update patients as soon as that becomes available.
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ICONA Health does not complete prior authorizations. While some medications prescribed may be covered by insurance, coverage varies widely by plan and medication. Our direct-pay model allows us to focus on timely, personalized care without delays related to insurance approval processes.
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No. While we do offer hormone pellet therapy for appropriate patients, ICONA Health is not a pellet-only clinic.
Our approach is personalized and based on your symptoms, goals, medical history, and laboratory results. For many women, testosterone replacement therapy may begin with a topical cream, which allows for gradual dose adjustments and ongoing monitoring. For men, treatment options may include injections, topical therapy, or pellets depending on what is clinically appropriate and best fits their needs.
We understand that daily or weekly treatments are not the right fit for everyone. Some patients prefer a longer-lasting option or have difficulty staying consistent with creams, gels, or injections. For these patients, hormone pellet therapy may be a good alternative.
Our goal is to help you find the treatment option that best fits your body, your lifestyle, and your long-term health.
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No. ICONA Health is a specialty clinic focused on hormone health, sexual wellness, and medically guided weight loss. While membership includes support for basic acute needs, we recommend maintaining a relationship with a primary care provider for routine preventive care and broader medical needs.